Skirec publications in association with silicobyte. One area of activity is mobile m banking one of the first areas of commercial transaction on the wireless internet. Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This paper seeks to test the factors that can influence adoption of mobile banking among current users of internet banking in singapore and gender as a moderating variable.
This journal is a member of and subscribes to the principles of the committee on publication ethics. The current mobile marketing recommendation system only treats location information as. International journal of marketing, communication and new. Why young consumers are not open to mobile marketing communication. Trust 38 4 marketing mobile marketing international research journal strategy.
Consumer acceptance of mobile marketing communications using the qr code. The objective of the journal is to publish and discuss fundamentals, applications and experiences in the field of interactive mobile technologies in learning and teaching as well as in industrial and other. Journal of direct, data and digital marketing practice, 15, 111124. For more information, please email email protected or visit the emerald marketing ejournals collection page. Aims international journal of satellite communications and networking aims to provide a quality technical journal for the academic and professional engineer covering all aspects of satellite systems. With the recent and forecasted high growth of chinese electronic banking, it has the potential to develop into a world. Focusing on the mobile banking mbanking, the importance of these concepts is even. International journal of marketing management ijmm.
Sep 30, 2014 customer satisfaction and loyalty have been traditionally two main goals aimed at by managers. The art of local social media marketing vs international. International journal of mobile communications the world of mobile communications is not a trend, but a phenomenon. One of the biggest shifts weve since seen in the last year for social media marketing has been the increasing use of international campaigns.
The international journal of mobile marketing is no longer in publication. International journal of marketing, communication and new media. Notably, it is a referred, highly indexed, online international journal with high impact factor. International journal of mobile communications, vol. The international journal of business and information ijbi, print issn 17288673, an official publication of the international business academics consortium ibac, is dedicated to advancing. A comparative study kae ahanonu, patrick biggerstaff, aleks flacuks, marc hatfield, matt nahman, kala seal.
By closing this message, you are consenting to our use of cookies. Ijrar research journal ijrarissn 2348 1269, print issn. Skirec publication publish all journals in association with silicobyte katni degree college of professional studies. The award winning mma international journal of mobile marketing ijmm is published twice annually. Download an electronic copy today, single articles and full journal downloads are available. The international journal of business and information ijbi, print issn 17288673, an official publication of the international business academics consortium ibac, is dedicated to advancing interdisciplinary and multifunctional academic research and management practices across business and information technology it or information systems is.
Why young consumers are not open to mobile marketing. International journal of research in marketing elsevier. The ijmc, a fully refereed journal, publishes articles that present current. The study begins by exploring the concept of mobile marketing and its effectiveness as a marketing media. International journal of bank marketing is available as part of an online subscription to the emerald marketing ejournals collection. This research was conducted to determine the factors. A lack of experience in mobile marketing among marketers and the current status of this phenomenon are believed. Jul 27, 2010 this paper seeks to test the factors that can influence adoption of mobile banking among current users of internet banking in singapore and gender as a moderating variable. Table 5 journals with at least 3 articles on mobile marketing theory. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.
Journal selfcitation is defined as the number of citation. International journal of interactive mobile technologies. International journal of mobile communications ijmc. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing business scholars and practitioners at senior and midlevel international marketing positions, the journal s. International journal of interactive mobile technologies ijim.
International journal of advertising, operations research, and mit sloan. Issn 19433743 key title international journal of integrated marketing communications online. Mobile marketing communications in the retail environment. Focusing on the mobile banking mbanking, the importance of these concepts is even greater due to the increasing focus of banks on mobile phones in order to reach out to a larger set of customers. Consumer responsiveness is a function of the perceived relevance of the marketing message and the acceptance of the medium of the message.
This research was conducted to determine the factors that affect consumer choice for mobile marketing applications. The impact of corporate social responsibility and customer trust on the relationship between website. Consumers attitudes towards online and mobile banking in. Easy and rapid publishing the international journal of marketing management ijmm is an international online journal in english published half yearly.
Evolution of the total number of citations and journals selfcitations received by a journals published documents during the three previous years. International journal of mobile communication, 2 2, 12839. Journal of international marketing is dedicated to advancing international marketing practice, research and theory. Mobile marketing is a multichannel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, email. When online meets offline, style meets substance, and machinetomachine meets humantohuman philip kotler, hermawan kartajaya, iwan setiawan may 5, 2018 the global cmo. The journal focuses on new research results as well systems operation, trials and descriptions and service provision. To learn about our use of cookies and how you can manage your cookie settings, please see our cookie policy. This paper focuses on location feedback data of user and proposes a locationbased mobile marketing. Purchase and read your international journal of mobile marketing. By purchasing these products, you agree to the following terms and conditions. The most downloaded articles from international journal of research in marketing in the last 90 days. The objective of the international journal of eservices and mobile applications ijesma is to be a truly interdisciplinary journal providing comprehensive coverage and understanding of all aspects of e. An empirical research on the determination of consumer.
The aim of this study is to investigate the market status for online mobile banking in china. When online meets offline, style meets substance, and machinetomachine meets humantohuman philip kotler, hermawan kartajaya, iwan setiawan may 5, 2018 the global cmo an interview with greg paull. For more information, please email email protected or visit the. International journals of marketing and technologyijmt is a refereed research journal which aims to promote the links between management and it. Mobile marketing is a multichannel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, email, sms and mms, social media, or mobile applications. However, users may print, download, or email articles for individual use. Mobile marketing recommendation method based on user. Using a variety of platforms, services are being created to enable mobile devices to perform many activities of the traditional internet, albeit in a reduced format for mobile devices. Pdf mobile marketing and consumer behaviour current. The international journal of communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches.
Download an electronic copy today, single articles and full journal downloads are. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as. Aims international journal of satellite communications and networking aims to provide a quality technical journal for the academic and professional engineer covering all aspects of satellite systems, networks, components and services. The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in etailing context. Consumer responsiveness to mobile marketing international.
Evolution of the total number of citations and journal s selfcitations received by a journal s published documents during the three previous years. Ijmc, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile. International journal of internet marketing and advertising 32 papers in press. International journal of mobile communications rg journal. International journal ij is canadas preeminent journal of global policy analysis. The international journal of communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. Customer satisfaction and loyalty have been traditionally two main goals aimed at by managers. To order back issues of the journal, please contact us at email protected. About this journal editorial board submitting articles. Since 2007 jmc has been publishing the researches, discussions, and. The objective of the journal is to publish and discuss fundamentals, applications and experiences in the field of interactive mobile technologies in learning and teaching as well as in industrial and other applications.
Mar 15, 20 one of the biggest shifts weve since seen in the last year for social media marketing has been the increasing use of international campaigns. Recent publications include papers appearing in the journal of marketing management, journal of marketing communications, qualitative market research. International journal of ad hoc and ubiquitous computing. Mobile news from the, including the latest news, articles, quotes, blog posts, photos, video and more. Notably, it is a referred, highly indexed, online international journal with high. The current mobile marketing recommendation system only treats location information as a recommended attribute, which weakens the role of users and shopping location information in the recommendation. Home international journal of marketing studies ccse.
Please find following the archive list from the last two issues. Ijmc, a fully refereed journal, publishes articles that present current practice and theory of mobile communications. Journal selfcitation is defined as the number of citation from a journal citing article to articles published by the same journal. The world of mobile communications is not a trend, but a phenomenon. International journal of information management, 2010.
The journal focuses on issues related to the development and implementation of new methodologies and technologies, which improve the operational objectives of an organization. An international journal and advances in consumer research. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a. Locationbased mobile marketing recommendation has become one of the hot spots in ecommerce. This journals prime objective is to bridge the gap between theory and practice in. Mobile marketing recommendation method based on user location. Ijmc, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. The moderating effect of gender in the adoption of mobile. Beginning date 2009 title variation ijimc frequency twice a year voldate range began with. International journal of internet marketing and advertising.
74 640 1298 219 1099 374 42 1299 1158 896 999 365 183 549 1186 192 1218 429 724 393 1062 1386 474 1149 1187 1309 1180 140 332